Joshua LazarusThis year, Marvel is releasing quite a few milestone issues. They already released Thor #600, and they are going to be releasing Captain America #600, Hulk #600, Daredevil #500, and Spider-Man #600.
I enjoy the larger numbers because they bring a sense of history with them in the way DC has Action Comics and Detective Comics. At the same time, however, all of these series with the exception of Spider-Man are going in non-sequential order because of these anniversary issues. It’s a great marketing ploy on their part, and I’m all for it, but the part that bothers me is the fact that they started new volumes with new first issues in the first place, and it was done just so the companies could boost sales with new #1′s. When we go from Captain America vol. 5 #50 to Captain America #600 in one month, it just seems out of place.
I wonder what comic stores will do about reorganization, since all the ones I’ve been to keep different volumes of the same title separate.
Filed under: Articles Tagged: | anniversary, marketing, Marvel, milestone, reorganization, volumes
